'Origin' is a hybrid experience where physical meets with technology that created for utmost audience involvement. We are proud to present Tatko's Digital Museum with its roots that tributes to its century-old foundations. The journey begins when the experimenter finds four different elements that symbols of Tatko's century-old history with hand gestures. Then the experiencer finds himself in a visual flow that contains all the moments that create Tatko's culture. A visual feast from the concept design to the creative direction, software and hardware implementation where a century old story of Tatko has been told with devotion making it a true story telling, where the viewer is not only informed but is also offered an interactive experience. In order to establish such moments consisting of layers of a 100 year historical accumulation with visual and physical aids and truly understand the roots of Tatko; we, as Alegori, also had to turn into our roots and seek for the true essence of a being. We had to find where it all started not just for ourselves but Tatko as well; we had to find the initial moment, The Origin.
Client
Tatko 1927
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Agency
Atölye Grup
Prodüksiyon Atölyesi
GM/CCO : Ziya Artun
Producer : Kemal Tezcan
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Direction, Design & Interactivity
ALEGORİ Studio
Creative Director : Serdar Korkmaz
Head of Software Development : Mustafa Yılmaz
Head of Technology Integration : Zafer Şekerci
Senior Concept Artist : Serhan Güneş
Movement Design : Can Gökdoğan
Lead Modeler : Selçuk Kaya
Director of Photography : Yasin Erkan
Color Grading : Mert Ceylan
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Decor Production
Nevzat Günen
Kanguru Tasarım
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Special Thanks to;
Volkan Oflaz / CMO - Tatko
Can Cihan / Marketing Manager - Tatko
Atakan Ormanlı / Architect