In this project, it is aimed to explain the innovative approach of Turkish leather and the mastery and culture that it combines with advanced technologies.
The entrance of the exhibition is a tunnel where a documentary about the 600-year history of the leather is reflected. At the end of the tunnel, there is a kinetic wall that is sensitive to human movement, furnished with red leather shoes, an installation consisting of hologram and leather jacket designs reflecting the four seasons of the leather.
Exhibitions;
2016 APLF Fair / Hong Kong
2016 Turkey Innovation Week
Client: Musion
Creative Director: Ceyda Balaban
Art Director: Serdar Korkmaz
3D Animation: Serdar Korkmaz, Furkan Alabaş
2D Animations: Yunus Emre Güler, Furkan Alabaş
Music & Sound Design: İbrahim Özmen
Film Director: Egemen Tokat
Director of Photography: Münir Alper Doğan
Clip: Egemen Tokat, Öğünç Hatipoğlu, Özlem Üstün
Special Thanks: Musion / Partners